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About Us

The subscription-based ES-Analytics (short for Energy Storage Analytics) service is provided by Venture to Market LLC (VtM), a market research consultancy based in Lafayette, Colorado. VtM got its start developing detailed go-to-market strategies for companies that had developed innovative energy storage technologies, ranging from separators, to Li-ion cells, to NiMH batteries. Over time the company’s focus shifted to the development of a platform for delivering market research in the most efficient, useful way possible. The ES-Analytics service applies this approach to the energy storage industry.

Venture to Market Staff

Jay Holman, Principal. Mr. Holman has over 16 years of experience carrying out market research and developing go-to-market strategies for companies of all sizes. His work at Venture to Market has focused heavily on the energy storage industry, where he has covered everything from specialty separators for Li-ion cells to large grid-tied flow batteries used to provide ancillary services to electric utilities. Prior to starting Venture to Market, he spent 7 years at the highly respected global market research firm IDC. While at IDC subsidiary Energy Insights, Mr. Holman managed and expanded an innovative market research program for electric and gas utilities. This program carried out dozens of surveys of thousands of utility customers to help utilities structure, market, and price new programs in the areas of energy efficiency, renewable energy, demand side management, premium power, and others. Later Mr. Holman created a first-of-its-kind partnership between IDC Energy Insights and the American Solar Energy Society, to support solar equipment vendors as they gathered market intelligence from US solar installers. He has authored numerous market research reports on clean energy topics including energy storage, solar energy, renewables integration, smart grid, and demand side management, among others.

Mr. Holman previously served as Program Manager at contract manufacturer Celestica, where he led a $10M optical telecommunications equipment manufacturing program. He started his career as a Physicist at AlliedSignal, where he earned multiple patents for his work on optical telecommunications technologies.

Mr. Holman has an MBA from MIT’s Sloan School of Management, a Master’s Degree in Electrical Engineering and Computer Science from MIT, and a Bachelor’s Degree in Physics from Colgate University.

Contact Mr. Holman at or +1.303.775.9151.